GW2 at GDC 2016

‘Guild Wars 2: Heart of Thorns’- Iterative MMO Development at Scale

Get a look into how ArenaNet managed the iteration cycle and feedback loops used during the development of Guild Wars 2: Heart of Thorns, the first expansion to the multimillion-selling MMO. ArenaNet Producers Sonya Wolfram and Amy Liu give an in-depth review and share takeaways from the production practices applied to continually iterate and polish content for the final product. This session provides profound insight into how an established organization can scale up fast iteration across multiple types of teams that are all working toward the same goal: delivering high quality game content, and in the case of Heart of Thorns, continuing to expand the ever-changing world of Tyria for millions of players around the world.


Attendees will gain insight into how producers overseeing iterative development of sophisticated game content for an MMO continually gather and triage feedback. The session will cover the benefits and challenges of running continuous play sessions during development and how to tailor them to fit the team’s needs.

Intended Audience

This talk is focused toward producers, project managers, studio directors, or anyone looking for specific ways to manage iterating on feedback at a large scale.


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